BEA اثر التسويق المصرفي على تحقيق رضا العملاء دراسة ميدانية في بنك الجزائر الخارجي الاغواط

Abstract

This stydy aims to highlight the impact of marketing banking on customer atisfaction, as this study was applied in the external bank of algeria in the agency of laghouat, and the questioonaire was distributed to a sample of the bank's client to achieve this purposee usinng statistical methods appropriate to the nature of the study, through thr use of yhe spss program the study sgowed that there was no statistically significant impact on customer satisfaction.