-دور جودة الخدمات في تدعيم الصورة الذهنية للمؤسسة -دراسة ميدانية على عينة من المتعاملين مع مركز التصوير الطبي للدكتور سيفون بمدينة الأغواط

Abstract

Services that reflect the image of the institution in the form of services in strengthening the image, which calls for care to apply the quality of services in the institution in line with the rapid developments of the needs and desires of customers to gain their satisfaction and trust in light of the intense competition. The field study was conducted at the Medical Imaging Center of Dr. Siphon in The City of Laghouat, where a random sample of (110) dealers was selected, the questionnaires were distributed and retrieved in full. 40 forms were distributed at the photography center and 70 forms through the online questionnaire. The study concluded that there a role statistically significant for each of the dimensions: (tangibility, reliability, guarantee, empathy) In strengthening the mental image of those dealing with the medical imaging center of Dr. Siphon in the city of Laghouat , the hypothesis of a role for “the response” dimension was rejected, and there are no differences in the attitudes of the study sample members in strengthening the mental image due to demographic variables, so the medical imaging center must support and develop dimensions The quality of its services because of its great importance in strengthening the mental image of customers.