دور وسائل التواصل الاجتماعي في الجذب السياحي دراسة على عينة من مستخدمي وسائل التواصل الاجتماعي

Abstract

The advancement of techniques, tools and means used in marketing and global tourism activation, most notably the Internet, and specifically social networking sites, was a strong motive to proceed on this study. The present research paper majorly aims to shed light on social media and highlight their role in tourist attraction. In order to explore and clarify "the role of social media in tourist attraction", a field study was carried out and questionnaires were distributed to the followers of facebook group: (وكاالت السیاحة و السفر :: اجلزائر :: Algérie :: Voyages de Agences Les( The results of the study concluded that social media/ networks play an important role in the process of tourist attractions. This type of communication, and interaction allows netizens to discover new and interesting touristic directions and locations, as well as share their tourism experiences with each other without spatial or temporal restrictions.