أثر تطبيق إدارة علاقات الزبائن على الأداء التسويقي دراسة حالة للمؤسسة الخدمية موبيليس الأغواط

Abstract

This study aimed to know the effect of relationship management dimensions on marketing performance at Mobilis Corporation – Laghouat-. The study data was collected through a questionnaire designed for this purpose, and to test the study hypotheses, a set of statistical methods were used, and after using the multiple linear regression method, it was confirmed that there is a statistically significant effect. At the level (α≤ 0.05) of the dimensions of customer relationship management on marketing performance, as the main hypothesis test resulted in a statistically significant effect at the level (α≤ 0.05) of customer relationship management on the leveling performance.