دور استراتجيات التوزيع الدولي في تحقيق الميزة التنافسية : دراسة حالة سوناطراك

Abstract

This study aims to know the role of international distribution strategies in achieving competitive advantage in Sonatrach Corporation. The elements of the study were identified with two independent variables represented in international distribution strategies and the dependent variable represented in competitive advantage. In our study, we reached some of the most important results, including: Distribution is that process that is concerned with disbursing or transporting the product from its source of production to the places of its consumption, in the place the consumer wants and at the time he desires in order to achieve the temporal and spatial benefit and follow the desire of the consumers; Competition is the interactive process that takes place in the market between the different institutions to reach the same customers in order to achieve profit, and competitiveness is defined as steadfastness in front of competitors for the purpose of achieving the goals of profit, growth and stability through innovation and renewal carried out by the institution in order to enhance its competitiveness. Keywords: Strategy, Distribution, Competitive Advantage