دور الترويج في إقناع العملاء بجودة خدمات المؤسسة

Abstract

This study is based on measuring and analyzing the effect of the promotional mix on the customers' satisfaction with the quality of Air Algerie Corporation. The study elements were adopted and addressed in an independent variable represented in the promotional mix elements (advertising, personal selling, public relations and advertising, sales activation, direct marketing) In order to come up with accurate results for the two studies, a questionnaire was developed to collect information and data from the study sample, whose number was 105 spss.26.00 where a program was used For the purpose of studying the effect of the promotional mix on service quality.