دور التسويق المصرفي في تطوير الخدمات المرصفية للبنوك التجارية : در اسة حالة البنك الخارجي الجز ائر ي – وكالة الاغواط

Abstract

The aim of this study was to learn about the extent and role of banking marketing in the development of banking services for commercial banks. We applied this study at the Algerian External Bank BEA Agency for the banking sector as a source of economic development of the country and an engine towards the development of banking marketing through the provision of high-quality banking services in order to satisfy customers and meet their requirements. Keywords: banking marketing, banking, commercial banks.