دور المزيج الترويجي الخدمي في تحفيز قرار الشراء لدى العملاء دراسة ميدانية على عينة من عملاء مؤسسة موبيليس بمدينة الأغواط

Abstract

The present study aimed to reveal the role of the promotional mix service in stimulating customers' purchase decisions by selecting a random class sample of customers of Mobilis Wireless Services Campany . In order to reach those objectives, the conducted study included a questionnaire form sheet and processed its data by using two programs (Excel 2019, SPSS v23), and the findings were the following : -There is a statistically significant effect of the service promotional mix dimensions in stimulating the purchase decision . - There are no significant differences in motivating the purchase decision due to the variables of gender, age, educational level and monthly income.