مساهمة رأس المال الفكري في تحقيق التوجه الريادي لمنظمات الأعمال دراسة حالة في مؤسسة إتصالات الجزائر موبيليس بالأغواط

Abstract

commercial organisations seek to ensure their survival and continuity in an environment characterised by constant change and intense competition, which necessitates effective intellectual capital management that employs modern methods and methods to develop skills, abilities, and knowledge capable of creativity, which atteignent excellence and leadership in the business world. this study aims to analyse the relationship ofcorrelation and influence between two variables principales: le capital intellectuel (la variable independante) and le pionnier (la variable dependante), plus precisement au sein de la societe mobilis communications a laghouat, afin de repondre a la question centrale de l'etude de la mesure dans laquelle le capital intellectuel contribue a la realisation de l'orientation entrepreneuriale, the complete inventory method was used to collect the study's and questionnaire's data, and the study revealed several findings, the most important of which is that intellectual capital and entrepreneurial orientation have a high level in the organization, and that there is a strong correlation and influence between the components of intellectual capital and the dimensions of entrepreneurial orientation. les recommandations sont le resultat de ce qui a ete appris a la suite de la research and en lien avec la nature de l'organisation en question.