SAA أثر جودة الخدمات على ولاء العملاء دراسة ميدانية شركة التامين

Abstract

Our study aims through this research paper to know the reality of the use of the insurance company Saa, the Laghouat Agency To the quality of service to achieve customer satisfaction, given the increase in the challenges it faces in an effort to maintain its existence and continuity in the national market, based on the fact that the customer Become more concerned and aware of the quality of service. In order to achieve this, 80 questionnaires were distributed to the customers of the institution, of which 50 were retrieved, and the statistical program Spss was used to present and analyze the results and test the hypotheses. It was found through the study that customers' evaluation of service quality varies from one customer to another, and the quality of service leads to customer loyalty.